Example Instagram Feeds.
There are a few tricks to a truely aesthetically pleasing Instagram Feed.
Think about what colours represent your brand.
Think about the emotions you’re trying to portray.
Email Scripts.
Email Scripts.
Here you can find some examples of Email Scripts I have written.
Welcome Emails
Here are a selection of Welcome Emails I have written for past clients.
A Welcome Email is the first email the Customer will receive once they have signed up for your email list.
Sign ups are usually incentivised with a discount offer.
A Local Pet Store.
Subject
Welcome!
Header
Discount Code Inside
Main Body
Hello and Welcome to *****
We are a pet store located in ******
Our Mission is to give you & your pets unbeatable prices and service.
Each of our staff members goes through rigorous training so they can pass reliable knowledge on to you.
Anyway; here’s your discount code, it can be used once per member either in store or online.
Apply ‘Welcome20’ at checkout for 20% off your first order!!
Finally, if you want to stay updated with all sales, discounts and tips and tricks to keep your pets happy…
Then reply ‘happypets’ to this email
& Make sure to drag this into your primary inbox, so you NEVER miss out!!
Thank you for being here!!
******
CBD Pet Supplies.
Subject
Welcome!!
Header
Claim your discount below!!!
Main Body
Welcome,
We sell a large range of safe and ethically sourced and made CBD products for your pets.
We have one of the largest range of CBD products for your pets and we would love to share it with you.
So here’s our offer to you….
40% off your whole first purchase!!!
Just apply ‘NEW40’ at checkout.
Thank you for your trust.
We aim to help your pets naturally and holistically.
Thank you for letting us do it.
Ps if you want to guarantee you receive our emails about products and promotions; reply to this email with your pets names!
& to make sure you never miss out move this email into your primary folder!!!
Bye for now!!
An Online Pet Store.
Subject
Hi *YOUR NAME*!!
Header
Here’s the discount code!!
Main Body
Hello and Welcome *YOUR NAME*!!!
We’re so glad you’re here…
We’re on a mission to accessorize your pets!!
We use only the finest materials and each of our products are handmade with love in the UK.
Accessories that you only have to buy once…
That look new forever.
We love our products and we believe you will too.
So treat your furry friend with this amazing buy one get one free deal when you purchase your first order!!!
Just apply ‘BOGOF01’ at checkout!!!
Stay up to date and don’t miss out on the latest lines and offers by replying your pets name to this email!!!
Also make sure to drag this email into your primary folder!!
Hope to see your furry friends in their new drip soon!!
Tag us on instagram @**********
Natural Pet Food.
Subject
Welcome *****!
Header
Here’s the discount code!!!
Main Body
Welcome *******,
Thank you for signing up to receive exclusive discounts and offers, we wont take up too much of your time..
Our mission is simple, good food, good ingredients & good health for your animals.
We use ethically sourced ingredients, whole foods and we drop directly to your door.
The more you buy the more you save.
For your first order; here’s 20% off
Use code ‘WELCOME20’ at checkout.
& to be the FIRST to know about EXCLUSIVE offers & DISCOUNTS …
Make sure you reply to this email with ‘ME PLEASE’
& DO NOT FORGET to move this to your primary folder!!!
Email Scripts.
These are scripts sent to email lists throughout the month. These can include promotional emails, informational emails & Story telling emails.
This was an Email written to alert a business’ audience that they have released a loyalty programme.
Subject Line
Rewarding YOU!!
Header
Sign up now!!
Main Body
Hi *****!!
Here at (BRAND NAME) we value our customers and we LOVE rewarding you for your loyalty to us!!
Join our loyalty programme and receive these benefits every time you shop with us!!!
Earn Points: Earn point every time you purchase something with us, let your points stack up and receive money off!!
Exclusive Discounts: As well as early access to sales and special offers!!
Free Gifts: Receive a surprise gift on your fluffy companions birthday!!
Sign up and start earning points with your next purchase!!!
Thank you for being on this journey with us.
We appreciate you so….
Here’s a discount code for 20% off your next order!!
Xo
Fitness Clothing Campaign - 1 Month
This campaign offers 2 emails per week
Aimed at females ages 18-35
This campaign aims to build a relationship with the brands audience as well as offering valuable content and driving sales with promotions and engagement strategies.
Brand Voice: Friendly, helpful, informative.
The names and links have been removed.
Week 1
Email 1 – Day 1
Welcome Email:
Subject
It starts NOW!!
Header
Welcome to (Brand Name)
Main Body
Hi ******!!
Welcome to (Brand Name)
We are so excited to have you join our community of powerful women, who are dedicated to living healthier and looking and feeling their best.
Our aim is to make you feel confident and comfortable whilst you're working out. Our pieces are designed to be high quality and incredibly durable and enjoyable to wear.
We are excited for you to join our mission and as a token of appreciation please use this code to enjoy 10% off yout first order with us, use WELCOME10 at checkout to redeem!!!
(WEBSITE LINK)
What to expect from us?
Expert tips for choosing the perfect workout outfit!!
Inspiring and motivational stories to remind you what is possible!
Discounts & Loyalty Programme to thank you for your support!
Sneak peaks into our new collections and the creative processes we go through!
Invitations to special events!
…& more! We are so thankful for your participation in our journey as well as our participation in yours!
Lets hit your goals together!!
WE ARE MADE BY WOMEN,
FOR WOMEN.
Warmest Regards,
Anastasia
(Brand Name) team.
Our social media links:
(Instagram)
(Facebook)
(X)
Move this email into your inbox for daily inspiration, tips & discounts!!!
And if you’re seriously ready, reply to this email with ‘READY’
Hope to see you soon!!!
Email 2 - Day 4
Brand story
Subject
Designed with you in mind
Header
Our story
Main Body
It’s no secret, there’s an abundance of workout brands out there trying to sell you something. So what makes us different?
Our Creator started out by solving a very common problem, gym leggings that actually stay in place throughout your workout. But why stop there when there are so many issues with the standard workout clothes?
Our Creations - Squat proof leggings and gym bras and tops that are just as opaque.
Compression gear, which are engineered to improve blood flow, reduce muscle fatigue and enhance performance and recovery.
Seamless pieces, we eliminated seams for improved comfort and flexibility, as well as a more streamlined look.
UV protection, our workout clothes have a built in UV shield to protect your skin from the harmful rays of the sun whilst you workout outside.
As you can see we are an ever evolving brand and our customers voices mean a lot to us, we are constantly coming up with new ideas on how to make you more comfortable whist you exercise.
Here are a couple of many happy customers testimonials:
Amy (26) I love (Brand Name)’s workout gear, the pieces are great quality and can keep up with everything I like to do, whether its being a gym rat, cycling, running and I never have to worry about VPL’s or getting sunburnt under my workout clothes.
Mel (22) This workout gear always has my back, whether it’s seamlessly sitting on my body, or providing me support to finish my sets of squats without having to worry about my pants showing or needing to pull my leggings up 10/10. So worth the price.
We hope this has opened your eyes into our brand a little more! Feel free to ask any questions!!
MADE BY WOMEN,
FOR WOMEN.
Speak soon!!
Anastasia
(Brand Name)
Week 2
Email 3
Building engagement
Subject
Between you and me….
Header
Don’t miss out on our best sellers!
Main Body
Seamless Leggings - These leggings will stay up through your whole workout, they are also wedgie and VPL proof, we have hundreds of testimonials confirming this!
BBL shorts - These shorts will sit in the most comfortable place under your glutes, lifting and supporting your glutes perfectly. They will make you feel and look like the real deal…
Matching sets - We have a wide range of colours available across our store, so you can match - or mis match, it’s all up to you! Be as colourful or as neutral as you desire!
All of our pieces are designed with the best materials to ensure comfort and breathability for your body throughout your warmups, workouts and cool downs, for lifting, cardio and everything in between!
Speak soon!!!
Anastasia
(Brand Name)
Email 4
Educational content
Subject
How to choose the PERFECT workout outfit
Header
Surprise at the end ;)
Main Body
Hey *****
Today I’d love to give you some tips on how to make the most out of our products by guiding you on how to select your new favorite workout outfit!
What to consider:
What workouts you're doing for example weights or cardio
What activities you’ll be doing eg running, cycling etc
Whether you'll be inside or outside
What size clothing you usually wear
What you want out of your workout clothes
What to consider when buying clothes to workout in -
Durability
Comfort
High quality materials
Here are some links when you’re ready!
ACTIVEWEAR (Link)
RUNNING (Link)
SIZE GUIDE (Link)
COMMON FAQ’S (Link)
MADE BY WOMEN,
FOR WOMEN.
I almost forgot the surprise..
Here’s a 20% off code for your next purchase!!!
‘CHEEKY20’ at checkout!!
***WEBSITE LINK****
Hope this helps!!!
Anastasia
(Brand Name)
Week 3
Email 5
Subject
What we’re trying to tell you is…
Heading
At least listen to them!!
Main Body
Hey ********
We’ve been trying to tell you how amazing our products are, so how about we show instead??
Have a look at the amazing woman who are happy customers of ours!!!
Showcase UGC
customers in clothes
Videos of customer reviews
Customer testimonials
If you want to be featured- send your photos of your (Brand Name) outfits or tag us in your social media posts!! We love showing off the strong, beautiful women who purchase our products!!!
Have a wonderful day!!!
Anastasia
(Brand Name)
Email 6
Subject
CHEAPEST BBL EVER
Header
& the best ….
Main Body
Hey *********
So here’s the thing,
Now its coming out all the gross side effects of the famous ‘Brazilian Butt Lift’ surgery
Do we really want one….. or just the allegations?!?!
Cause we can help with the second one!!!
So here’s how to actually get BBL allegations…
It’s a lot cheaper than surgery….
And it’ll last a lot longer..
You have never seen your body like THIS before…
Have you ever wondered how some influencers transform their glutes overnight?!
But all that’s changed is one singular thing….
It’s a lot more affordable than you may think….
Especially with the exclusive offer in this email…
We are practically giving away BBLS…….
But what is responsible for this??
Please welcome our bestselling BBL shorts!!!
Need we say more? Purchase now with a whopping 40% off, your dream glutes are only a click away!!!
Use this link to purchase our BBL shorts in any colour, but beware we only have a limited amount in stock and when we restock them they’ll be back to full price!
(CTA LINK)
MADE BY WOMEN,
FOR WOMEN.
Speak soon!!!
Anastasia.
(Brand Name)
Week 4
Email 7
Subject
5 Game changing fitness tips!!!
Header
No 5 is a game changer…
Main Body
Hi ********
Your fitness journey won’t be easy, but it should be straightforward.
Our team is built up of busy bees who LOVE to exercise and keep in the best shape of their lives!!
We’ve gone straight to the source by asking them what their favourite fitness tips and tricks are, so we can deliver you some cracking advice (Ps number 5 is so obvious yet so essential)
Reward yourself!!
There are many ways you feel rewarded after a workout, for example I love to make a yummy protein smoothie after my workouts!
But some may argue the real reward is the endorphins and happiness you feel when you regularly exercise.
Get a workout buddy
Exercising is even more fun when you have someone to motivate you and have some fun with!!
Keep accountable
This is essential when you’re trying to smash your fitness goals!! Keep record of your workouts, how much you lift and how long you're exercising for!
STAY HYDRATED!
It may seem so obvious, so simple, BUT to perform your best you need to be properly hydrated. Hydration is essential for your overall health and can help improve almost every area of bodily functions including facilitating muscle recovery, giving you more energy, it even helps with mental health.
Wear something you feel good in!!!
This heavily affects how you feel and how you vibe and exercise, so wear something cute and comfortable that will help motivate you to achieve your goals!!
We hope these help!!
Good luck achieving anything you put your mind to!!!
Anastasia.
(Brand Name)
Email 8
Subject
You don’t want to miss out on this!!!
Header
Upcoming Events
Main Body
Hi *******
We have a jam packed month ahead of us full of live online events that we would love for you to attend! Simply click the link at the bottom of this email to be transported to our website where you can book your slot!!!
But hurry! There are only limited slots available for each event and once they’re gone, they’re GONE!!
As promised; here’s a list of events we would love for you to attend!!
Body Building Class (18/06/2024- 4pm EST)
A one off live class with Body Building Expert Bob. In this class you’ll learn how much work you should be putting in to be competition ready this season! Along with nutrition tips and protein hacks.
An Introduction to Pilates (29/06/2024 2pm EST)
Join our qualified pilates instructor live on how to start pilates, the benefits and how it can improve your mobility, training and recovery
How to warm up & cool down correctly (04/07/2024 6pm EST)
Our favourite Personal Trainer Holly will be walking us through how to prepare each aprt of the body for a killer workout! Along with how to properly decompress and stretch afterwards as your cool down.
Nutrition 101 (12/06/2024 1pm EST)
Join nutritionist Jess in our 1 hour masterclass on what you should be eating to smash your goals, how to get all the right sources of proteins and how to consume healthy carbs for fat loss, or weight gain! Use this information as you like!!
We really hope you join us for at least one of these one off sessions!!
Secure your place now!!!
****LINK*****
Anastasia.
(Brand Name)
1 Month Email Marketing Campaign for a CBD Pet Brand.
2 Emails a Week
This campaign is aimed at anyone who has a pet who needs a little extra help including:
Pet Owners with:
Anxious Pets
Older Pets
Chronic Pain and/or Inflamation
Allergies
Skin Conditions
A long trip ahead (eg, a long car or plane journey)
Epilepsy or Seizures
Fireworks or Having a Gathering
Appetite Issues
For Pet Owners who:
Are interesting in alternative Medicine
Are Health Conscious
Are Interested in Natural or Holistic Remedies
This email campaign conveys a strong sense of family and community. So the brand can be seen as a warm addition to them and their pet’s lives; as this brand believes pets are more than just animals, they’re family.
Brand voice: friendly, informative, informal.
Week 1
Email 1
Subject
Welcome!!!
Header
Discount Inside.
Main Body
Welcome *****!!!
We are so excited for you to join our family!!!
Here at (BRAND NAME) we aspire to create the most nutritious and beneficial products for your furry companions, with simple & minimal ingredients we enhance all of our products with CBD.
We offer your pets a natural and holistic solution for a huge range of issues; from minor or major pains, to relaxation for a long trip, we offer it all!
We are run by pet owners, for pet owners and we would love it if you used this 20% off code to kickstart your journey with us. Please use WELCOME20 at checkout.
**WEBSITE LINK**
Email 2
Day 5- Introduction to CBD for pets.
Subject
Top 3 reasons to try CBD for your companion.
Main Body
Hey!!
Having a companion and keeping them happy can be tricky. But have you ever heard of the many reasons how CBD can help your four legged besties?
We’ve asked our Experts what their favourite benefits of CBD are for their pets, here’s what they said!!
Anxiety Relief: CBD can offer all natural, gentle anxiety relief. Our favourite products for anxiety are our dog and cat treats, these can help your mate relax in day to day situations, they will also help your mate sleep through the night.
Pain Management: CBD can offer natural pain relief to your companion. Pain killers from the vets are expensive and packed full of ingredients that can hinder your mate in other areas. So instead, explore our range of pain management solutions with different strength ratings so you can dose your mate up appropriately. From something to take the edge off to chronic pain, we offer a wide range of pain solutions.
Overall Wellness: Use our CBD to promote a healthy and balanced lifestyle. Whether it’s through nutrition….or shampoo!!
Our CBD products are 100% natural and vet approved.
Our companions rely on us to keep them happy and healthy, so take the first step today and watch how they thrive.
Email 3
Day 8
Subject
Don’t JUST take it from us…
Main Body
Hey ******!!
In our last email we highlighted just a few of the reasons why our customers LOVE using CBD for their fluffy companions.
So here’s some proof!!
Here are just a few of our favourite customer testimonials!!
**INSERT TESTIMONIALS***
As you can see, we’ve created quite the reputation for ourselves!!!
There’s nothing we love more than hearing how our products are helping both your companion, and you.
Submit your testimonial and receive an exclusive $10 voucher to be spent on ANYTHING in our store!!!
Speak soon!!!
Day 12
Email 4
Subject
When your therapy animal needs therapy too….
Main Body
Hey ******.
Did you know 1 in 5 dogs suffer from anxiety??
So picture this, or you may not have to….
You feel anxious, depressed and lonely…
So you find yourself a fluffy companion!!!
Problem solved….
UNTIL
You realise your poor new mate also suffers from anxiety too…
Instead of both being anxious wrecks…
Try our range of anxiety reducing dog treats, from easy to crush pills, chews and treats!
We have your mate covered!!!
So that they can cover you….
Try our ‘Anxiety Range’ with this 10% off code, exclusively for you!!!
Redeem at checkout with the code ANXIETY10
****WEBSITE LINK****
Thank us later!!!
Day 16
Email 5
Subject
BAN ALL FIREWORKS EVERYWHERE FOREVER!!!!
Main Body
Hey!!
So, maybe we were a bit hasty with the subject line….
We actually love fireworks, but we can bet your fluffy mates don’t…
So instead of campaigning for a countrywide ban on fireworks….
We have developed a special range of CBD products to specifically combat the negative effects of loud bangs and bright colours…
Introducing our ‘Anti Firework’ Range
This new range offers many alternative calming remedies for those noisy, bright nights.
All infused with CBD, obviously!!!
From balms to treats, there’s something for everyone!!
No more hiding away at loud bangs
No more accidents to clean up
No more shakey nights
No need to hate your neighbours during the festivities anymore!!
Hope this helps!!!
***WEBSITE LINK*****
Day 20
Email 6
Subject
Too hot..to cold….& just right
Main Body
Hi ******!!
Summer can be tricky for our fluffy companions…
But it is here once again!
Here are some tips from our experts to keep you and your companion happy and comfortable during these hot months!!
HYDRATION!! Road Trips are even more fun with your companion by your side, but there has been an increase in dehydrated pets being rushed to vets practices, so make sure your companion has clean water to drink at all times, especially in your hot car!!
Exercise: Avoid the excessive heat by going for walks in the morning or evening. If your companion burns their paws, we have a CBD balm for that!!
CBD Support: Our products can help keep your companion calm during travel and fireworks.
Prepare your companion for a stress free summer with our huge range of products for their every need.
Stay comfortable out there!!!!
Day 23
Email 7
Subject
We just want to clear this up…
Header
Buckle up for some information
Main Body
Hi *****,
Here’s some core information about CBD and how it can benefit our pets. Written by our professionals.
And we just want to start by saying NO….
CBD is NOT THE SAME AS CANNABIS!!
Glad we cleared that one up…anyway!
Did you know pets, just like humans, have something called an endocannabinoid system? This system helps regulate things like mood, sleep, pain, and immune responses.
CBD, short for cannabidiol; is a natural compound found in hemp plants. When pets take CBD, it interacts with their endocannabinoid receptors to help restore balance in the body.
Research and veterinary reports suggest that CBD may help reduce anxiety, improve mobility in arthritic pets, ease chronic pain, and support overall wellness. It’s especially popular for aging animals who struggle with inflammation or stress.
Unlike THC, CBD is non-psychoactive—meaning it won’t get your pet high. Instead, it offers a gentle, plant-based way to support their health naturally.
Always talk to your vet before starting a new supplement!!
Oh and since you made it this far…here’s a discount code for 20% off your next order!!
‘CBD20’
Day 27
Email 8
Subject
HUGE MISTAKE!
Header
Catch this HUGE DISCOUNT before we correct it…
Main Body
Hey!! Sooooo….
So our new trainee made a mistake….
The discount for our Weekend Summer Sale was an agreed 10% off….
So tell us why our website has A HUGE 50% OFF ALL ITEMS RIGHT NOW?!?!
This is crazy……
Dog treats from a couple of bucks….
Even all new products at half price……
Our biggest discount yet….we may never do this again…
But for the weekend, it’s all yours.
No code needed, just get to our website before it all sells out….
DON’T TELL ANYONE!!!
….or do!
Savings for all!!!
***WEBSITE LINK*****